what you want, when you want and need it.
Companies using fractional CMOs see average revenue growth of 29%, compared to just 19% for those without senior marketing leadership.
Our strength is not just what we know, but how we make a difference with it.
INDUSTRY AND SCALE:
My career has led me through:
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Oil and Gas
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Accounting and Financial Services
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Professional Services
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High Networth Investments
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Aviation
EDUCATION:
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CLIMB, Leadership: Harvard
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Behavioral Economics: Harvard, Wharton, University of British Columbia Sauder
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Marketing, University of London, SAIT
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Graphic Design: Mount Royal University, ACAD
EXPERIENCE
MARKETING
My career in marketing began in 2003, starting in financial services and investments, and progressing through to oil and gas and aviation.
I have led marketing, both nationally and internationally, for products and services across varying-sized organizations.
I have also owned a marketing and design agency for 10 years, with the primary focus on helping smaller, growth-based businesses get noticed.
LEADERSHIP
My career has always progressed quickly into leadership. My approach is deliberate and thoughtful, with an emphasis on empowering others. I can help provide structure, systems, and planning for businesses with a budget allocation for optimal results.
I enjoy working with both in-person and remote organizations.
DIGITAL MARKETING
Throughout my career, I have understood the power of digital marketing from Google Ads to social media algorithms, bringing a carefully curated, multichannel approach to all campaigns.
SEO, AI Search, Google Advertising, Social Media Advertising
BEHAVIOURAL ECONOMICS
Combining psychology and economics to understand how people make decisions. Understanding how cognitive biases, social influences, and limited self-control influence choices in behavior in order to help strengthen my marketing and leadership skills.
GRAPHIC
DESIGN
In one year, I had created over 50,000 social media posts across multiple client accounts. This, in addition to over 100 websites, multiple logos, brands, brochures, and posters. My graphic design background spans multiple media platforms.