senior marketing experience
for a fraction of the time and budget
Most growing companies don’t have a marketing problem - they have an implementation challenge: lots of ideas, many needs with multiple moving parts, and not enough strategy and ability to execute.
I offer solutions and marketing leadership for companies ready to have an impact, whether through traditional marketing or with digital change.
If you're spending but not scaling.
You have contractors doing pieces of the work, but no one owns the whole picture.
You know you need better marketing; you’re just not sure where to start. (the button below is the perfect start)
not an agency. something better.
A fractional CMO gives you a senior marketing leader embedded in your business, someone who builds the strategy, leads the team, and stays accountable for results. All on a flexible engagement that fits your stage and your budget.
With over 20 years of marketing experience, a background in behavioral economics and design, and a track record across multiple industries and countries, I am a hands-on marketing leader with a passion for results and the integration of AI.
who needs a fractional CMO?
Most companies with 30 to 100 people who are ready to grow but don’t yet need a full-time CMO.
Organizations with global ambition and a team that needs strategic direction.
Founders who are currently doing their own marketing and know it’s time to hand it off properly.
operational benefits
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Focused on executing on initiatives quickly and driving immediate impact
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Evaluate, align and streamline contractors, vendors, and programs
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Ideal for projects, parental leave coverage, or infusing interim leadership.
maximize expertise
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Utilize the professional expertise of a CMO on an adaptable contract.
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Enhance your current team, diversify skillset and/or amplify projects.
goal alignment
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Driven to focus on the high need, beneficial ROI projects
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Highly incentivized to produce results in a shorter timeframe
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Term commitments with more flexibility and less risk
who am I?
Hi, I'm Julie Boake, a fractional CMO with over 20 years of experience building marketing strategy for companies across aviation, finance, and global markets. I bring a rare combination: long-term strategic thinking enhanced by behavioral economics, AI integration, and a design background that makes my work carry a stronger impact.
I am hands-on and love working across skills and cultures and have worked with over 100 companies ranging in size and expertise.
skills
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Marketing Strategy
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Marketing Budgeting and Planning
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Marketing Leadership
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Communications
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Digital Marketing
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Advertising (digital + traditional)
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Website Design and Review
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Search Engine Optimization
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Generative AI Search
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AI Projects
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AI Integration
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Leadership
Graphic Design
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Publishing Design
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Photoshop Editing
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Branding Strategy
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Logo Design
Programs:
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Adobe Indesign
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Adobe Photoshop
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Adobe Illustrator
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Canva
services
The world of business has changed yet marketing matters more than ever, but how it's done has a dramatic upgrade.
fractional marketing
Not all businesses require full-time, in-house marketing, but the disconnection of multiple contractors or lack of professional expertise can be costly. Fractional-based marketing expertise bridges the gap between need and expertise.
marketing leadership
Whether working with a team or contractors, marketing leadership and oversight increases cohesiveness, connection, and cross-functionality.
functional marketing
Whether for an individual project or parental leave, functional marketing enables businesses to move forward with the expertise they need. From brand development to new website, consistent presence or short-term consulting, maintain a high level of progress throughout your project.
AI applications
AI has been integrated into almost every industry. If you have been considering how AI can be implemented into your organization, let's set the foundation to build within. I have helped integrate AI Agents and Automation to streamline operations.
recognition:
"I've had the opportunity to work with Julie as a client for branding, marketing and design, but I've also known her through the business ecosystem and local community initiatives for many years. That combination has given me a unique perspective on who she is as both a professional and a leader.
Julie has genuinely had an impact on my own professional journey. Beyond her creativity, I've always considered her a true thought leader—not because she follows trends, but because she consistently brings original, strategic thinking to everything she does. I've learned a lot from working and engaging with her over the years; she consistently broadens my perspective which is why I have enjoyed connecting with her for so long!
If you're looking for strategic marketing leadership, I'd highly recommend connecting with Julie. And whether or not you're in the market for a fractional CMO, I'd also encourage you to follow her content - you'll likely learn something, just as I have over the years."
Jessica Biscope, Serial Entrepreneur